Bookcover of Customer's Behaviour towards Public & Private Banks in Pakistan
Booktitle:

Customer's Behaviour towards Public & Private Banks in Pakistan

LAP LAMBERT Academic Publishing (2016-07-18 )

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ISBN-13:

978-3-659-91664-9

ISBN-10:
3659916641
EAN:
9783659916649
Book language:
English
Blurb/Shorttext:
The purpose of this book is to introduce and demonstrate an understanding of consumer behavior of banking customers in Pakistan. The Induction of Liberalization Policy and Privatization of banking Institution and emergence of competitive environment because of privatized and entry of new domestic and foreign banks in the Industry. The research work has provided the insights regarding the banking customer’s way of making decision, expectations, perceptions, and priority to banks. Which I think will provide an understanding of the market factors and banking customers of both public and private sector banks in Pakistan.
Publishing house:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
By (author) :
Imran Ahmed
Number of pages:
104
Published on:
2016-07-18
Stock:
Available
Category:
Money, Bank, Stock exchange
Price:
49.90 €
Keywords:
Banking Services

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