Bookcover of Customer Retention Strategies Employed by Banks in Zimbabwe
Booktitle:

Customer Retention Strategies Employed by Banks in Zimbabwe

LAP LAMBERT Academic Publishing (2013-08-12 )

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ISBN-13:

978-3-659-44217-9

ISBN-10:
3659442178
EAN:
9783659442179
Book language:
English
Blurb/Shorttext:
The issue of global financial crisis caused customers to panic and this affected all the economic sectors across the globe. However,customers in banking industry were the ones hard hit to an extend that they now have a disinclination towards the banking sector. ln developing countries such as Zimbabwe where the economy has taken a nose dive due to mismanagement,the situation has become difficult for banks to retain customers if they loose them. Customer retention has become a big issue hence needs proper strategies
Publishing house:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
By (author) :
Garikanai Shoko
Number of pages:
144
Published on:
2013-08-12
Stock:
Available
Category:
Management
Price:
99.04 S$
Keywords:
banks, Zimbabwe, Financial Crisis, Customer Retention Strategies in the Banking sector

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