- Social sciences, law, economics
- Economics
- Business management
- Customer Relationship Management in Banking Industry
- Bookcover of Customer Relationship Management in Banking Industry
- Booktitle:
-
Customer Relationship Management in Banking Industry
LAP LAMBERT Academic Publishing (2015-05-29 )
eligible for voucher
- ISBN-13:
978-3-659-71038-4
- ISBN-10:
- 3659710385
- EAN:
- 9783659710384
- Book language:
- Blurb/Shorttext:
- This book is useful for those working on CRM projects , bank employees, students of graduate and post graduate and also for the research scholars working on bank's customer satisfaction, customer loyalty etc., A study based on 4 banks in India, among 2 are public sector and 2 are private sector.It is an extraction of the banker and customer experience. The best analytical tools are used for the purpose of analysis.
- Publishing house:
- LAP LAMBERT Academic Publishing
- Website:
- https://www.lap-publishing.com/
- By (author) :
- Hari Sateesh
- Number of pages:
- 240
- Published on:
- 2015-05-29
- Stock:
- Available
- Category:
- Business management
- Price:
- 76.90 €
- Keywords:
- Banking, Customer Relationship Management, comparative studies on CRM, Indian Public Sector, private sector banks, Business Management, Commerce
