Bookcover of Customer Relationship Management and Marketing performance of Bank
Booktitle:

Customer Relationship Management and Marketing performance of Bank

LAP LAMBERT Academic Publishing (2013-04-24 )

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ISBN-13:

978-3-659-36370-2

ISBN-10:
3659363707
EAN:
9783659363702
Book language:
English
Blurb/Shorttext:
The book contributes to Customer relationship management and marketing performance literature by indicating a crucial role of customer relationship management for marketing performance of the banking sectors. Moreover, it also contributes to close the gap of empirical research in the field, which exists particularly due to the diverse attitude of customers in developing countries, like Ethiopia, to bring changes in building customer relationship in the banking sector.
Publishing house:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
By (author) :
Robson Mekonnin
Number of pages:
136
Published on:
2013-04-24
Stock:
Available
Category:
Management
Price:
61.90 €
Keywords:
Customer Relationship Management, Marketing Performance, and Banking sector

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