Bookcover of Corporate Philanthropy and its Effect on an Organization
Booktitle:

Corporate Philanthropy and its Effect on an Organization

Scholars' Press (2015-03-19 )

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ISBN-13:

978-3-639-70546-1

ISBN-10:
3639705467
EAN:
9783639705461
Book language:
English
Blurb/Shorttext:
An exciting view of corporate philanthropy and how it can be considered in further an organization's business sustainability and affinity in the eyes of the consumer. Philanthropy can be viewed as a pillar with the broader corporate social responsibility mantra of an organization. In this sense, there are means to an end - both altruistic and capitalistic for organizations to strategically integrate philanthropy into all facets of the business model.
Publishing house:
Scholars' Press
Website:
http://www.scholars-press.com
By (author) :
Philip L Fioravante
Number of pages:
180
Published on:
2015-03-19
Stock:
Available
Category:
Business management
Price:
63.90 €
Keywords:
Corporate Social Responsibility, strategy, Corporate Philanthropy, Organizational performance, qualitative case study

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