Bookcover of Content Analysis of Crises Communication Messages
Booktitle:

Content Analysis of Crises Communication Messages

LAP LAMBERT Academic Publishing (2015-06-01 )

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ISBN-13:

978-3-659-71448-1

ISBN-10:
3659714488
EAN:
9783659714481
Book language:
English
Blurb/Shorttext:
This research analyzes the crisis communication messages of the two organizations: British Petroleum (BP) and Tokyo Electric Power Company (TEPCO). The study looks at the organizations’ press-releases, Facebook updates, and tweets. The research looks at detecting four main themes in the companies’ crisis communication messages: trust, collaboration, commitment, and interactivity. This study then goes on to look at the crisis communication strategies.
Publishing house:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
By (author) :
Viktoryia Abramenka
Number of pages:
64
Published on:
2015-06-01
Stock:
Available
Category:
Communication sciences
Price:
23.90 €
Keywords:
Content Analysis, crisis communication, Public Relations

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