Bookcover of Consumer Purchase Behaviour of Processed Spices Products
Booktitle:

Consumer Purchase Behaviour of Processed Spices Products

Scholars' Press (2016-02-12 )

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ISBN-13:

978-3-639-86469-4

ISBN-10:
3639864697
EAN:
9783639864694
Book language:
English
Blurb/Shorttext:
Several firms have been engaging in production and marketing of processed spices products. Hence, the consumers have greater options to choose from. In this context, a study on consumer behaviour was seemed to be important to understand the purchase behaviour and preferences of different consumers. Understanding the consumer behaviour would help the firms in formulating strategies to cater to the needs of the consumer and thereby increase their market share. Consumer’s taste and preference were found to change rapidly, especially in a dynamic environment.
Publishing house:
Scholars' Press
Website:
http://www.scholars-press.com
By (author) :
Rajan Babu
Number of pages:
56
Published on:
2016-02-12
Stock:
Available
Category:
Economics
Price:
45.90 €
Keywords:
Spices, consumer purchase behaviour, processed spices products

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