Bookcover of Client-Agent Relationship Dynamics in Advertising Agencies
Booktitle:

Client-Agent Relationship Dynamics in Advertising Agencies

A Study on Bangladesh

LAP LAMBERT Academic Publishing (2013-06-19 )

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ISBN-13:

978-3-659-41613-2

ISBN-10:
3659416134
EAN:
9783659416132
Book language:
English
Blurb/Shorttext:
Now-a-days the global business environment has become incredibly complex and competitive due to the economical crisis. At the present time building up a satisfied relationship with customers seems to be more important than ever. Advertising Agencies are one of the most highlighted service industries all over the world. The empirical focus of this study is the relationship between client and advertising agency. It is a complex procedure with each side owning a key to the great financial benefits associated with success. It is said that marketing is part science and part art, and in no other arena is this as apparent as in the client/agency relationship.
Publishing house:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
By (author) :
Rahma Akhter
Number of pages:
56
Published on:
2013-06-19
Stock:
Available
Category:
Business management
Price:
39.90 €
Keywords:
Agent-Client Relationship, Advertising Agencies, Relationship Management.

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