Bookcover of Branding
Booktitle:

Branding

How to determine your brand and channel your marketing efforts correctly

AV Akademikerverlag (2012-05-14 )

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ISBN-13:

978-3-639-41001-3

ISBN-10:
3639410017
EAN:
9783639410013
Book language:
English
Blurb/Shorttext:
Revision with unchanged content. With limited advertising and marketing budgets and an over communicated world, finding a niche or a unique differentiator for a university has be­come crucial. This statement will be supported by the research from Jack Trout and Al Ries in their many books on “Positioning”. In addition, some journal ar­ti­cles and textbooks by Phil Kotler, D. Akers, and others support the need for differen­tiating your product or service. Finally, some research on the limited and decreasing state funding going to universities, administrators are finding ways to become more efficient and effective; sometimes by stream­lining their program offerings etc.
Publishing house:
AV Akademikerverlag
Website:
http://www.akademikerverlag.de/
By (author) :
Daniel Peterson, Michael K. Freeman
Number of pages:
172
Published on:
2012-05-14
Stock:
Available
Category:
Management
Price:
59.00 €
Keywords:
Marketing, Branding, Advertising, Promotion, Positioning, Differentiator, Unique, Recruitmenet

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