Bookcover of Branding Offshore Programs in China
Booktitle:

Branding Offshore Programs in China

Implications for Global Educators

VDM Verlag Dr. Müller (2009-09-10 )

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ISBN-13:

978-3-639-19437-1

ISBN-10:
3639194373
EAN:
9783639194371
Book language:
English
Blurb/Shorttext:
Offshore programs have become increasingly popular in countries that are experiencing rapid economic growth and rising demand for higher education. There is no doubt that China is one of the largest markets for offshore programs. However, the offshore program market in China has become increasingly competitive. Currently, institutions from the US, the UK, and Australia, to name just a few, are offering offshore programs in China ranging from the professional diploma level to higher degrees such as MA, MBA and PhD. Therefore, branding offshore programs in China is becoming extremely important for international higher education institutions to compete and survive in this market place. This book studies key factors that influence Chinese students' decision making regarding offshore program selection. This book also offers suggestions for global educators on how to successfully market offshore programs in China.
Publishing house:
VDM Verlag Dr. Müller
Website:
http://www.vdm-verlag.de
By (author) :
PhD, Jianyao Li
Number of pages:
144
Published on:
2009-09-10
Stock:
Available
Category:
Advertisement, marketing
Price:
59.00 €
Keywords:
Offshore Program, international education, Higher Education, Branding, Decision Making, China, Chinese students, Decision Making

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