Bookcover of Bank Marketing: A Strategic Approach to Management Using 7Ps
Booktitle:

Bank Marketing: A Strategic Approach to Management Using 7Ps

LAP LAMBERT Academic Publishing (2015-03-25 )

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ISBN-13:

978-3-659-47227-5

ISBN-10:
3659472271
EAN:
9783659472275
Book language:
English
Blurb/Shorttext:
Numerous changes in marketing environment of banks have determined the need for creation and implementation of new strategies that would enable accomplishment of strong competitive advantages. With that, we cannot neglect the fact that all banks offer the same or the similar type of services, which makes the process of differentiating own offers in relation to the competitive one very hard. Therefore, banks should recognise other possibilities of adaption to dynamic changes in the modern marketing environment. Starting with the attitude that strategic planning is a necessary condition for achievement of strong competitive advantages we shed light on the process of strategic planning in banks with a special focus on creation and choice of marketing strategies.
Publishing house:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
By (author) :
Ermina Smajlović
Number of pages:
232
Published on:
2015-03-25
Stock:
Available
Category:
Advertisement, marketing
Price:
45.90 €
Keywords:
bank marketing, strategic planning, 7P

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