Bookcover of Back to Sleep
Booktitle:

Back to Sleep

Creation, Conflict and Consequences of a Public Health Campaign

AV Akademikerverlag (2012-05-30 )

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ISBN-13:

978-3-639-42022-7

ISBN-10:
3639420225
EAN:
9783639420227
Book language:
English
Blurb/Shorttext:
Revision with unchanged content. Sudden Infant Death Syndrome (SIDS) has been a major public health issue, a significant cause of infant mortality, and a fear for millions of parents around the world over the past several decades. The “Back to Sleep” campaign re­presented a major success in reducing SIDS deaths by changing infant care behaviors in the United States. How was the campaign created and what have been its consequences? This work examines the construction, im­ple­men­tation and dissemination of “Back to Sleep” using a multi dimensional me­thodology of interviews, participant observation, and content analysis to diagnosis the underlying factors and conflicts that go into creating a national public health media campaign. This book is intended for professionals in pub­lic health, non-profit organizations, and maternal and child health. It is also directed towards researchers in health communication, health promotion, and infant mortality.
Publishing house:
AV Akademikerverlag
Website:
http://www.akademikerverlag.de/
By (author) :
Martine Hackett
Number of pages:
228
Published on:
2012-05-30
Stock:
Available
Category:
Medicine
Price:
68.00 €
Keywords:
Public Health, Social History, health promotion, health communication, Sudden Infant Death Syndrome, Media campaigns, Back to Sleep Campaign, Sociology of Medicine

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