Bookcover of Application of Attention Principles in E-environment
Booktitle:

Application of Attention Principles in E-environment

Including Practical Guide to Moderated User Testing via Eye Tracking for websites.

LAP LAMBERT Academic Publishing (2015-07-14 )

Books loader

Omni badge eligible for voucher
ISBN-13:

978-3-659-75869-0

ISBN-10:
3659758698
EAN:
9783659758690
Book language:
English
Blurb/Shorttext:
Attention is today a scarce resource, which is from physiological substance of the human brain to a certain extent limited. Abundance of information that affect the user who grasp the information, cause a mismatch between the information that is infinite and ever growing, and user attention, which is used during the processing of this information. From the perspective of Attention economy, there are principles that explain how attention works. This work aims to verify these principles of attention in the electronic environment by measuring eye movements of sample of tested participants during execution of proposed tasks on particular website. Using a technology called eye-tracking there are collected supportive data on user’s allocated attention in context of executed tasks on the website. These data are analysed and compared with the principles of attention. The analysis of the tested sample of website users confirmed that attention principles really corresponds with the measured allocated attention and also revealed a clear relationship between the various measured amounts of attention and subsequent user behaviour, which was nearly identical at most of the observed users.
Publishing house:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
By (author) :
Miroslav Suchý
Number of pages:
112
Published on:
2015-07-14
Stock:
Available
Category:
Technology
Price:
54.90 €
Keywords:
Attention Economy, online environment, attention principles, attention analysis, eye – tracking, eye movements measuring, attention, Behaviour

Books loader

Adyen::diners Adyen::jcb Adyen::discover Adyen::amex Adyen::mc Adyen::visa Adyen::cup Adyen::unionpay Adyen::paypal Paypal Wire Transfer

  0 products in the shopping cart
Edit cart
Loading frontend
LOADING