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A Comparative Study of Factors Shaping Buying Behaviour on B2B and B2C e-commerce Platforms in India

LAP LAMBERT Academic Publishing (2015-04-10 )

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ISBN-13:

978-3-659-36553-9

ISBN-10:
365936553X
EAN:
9783659365539
Book language:
English
Blurb/Shorttext:
The retail landscape in India has undergone a stark metamorphosis over the years. Traditional “Brick and Mortar” style retailing is facing staunch competition from the rapid emergence of e-commerce platforms. Having aligned themselves to ever evolving consumer sensibilities, these robust platforms are revolutionizing the Indian retail industry like never before. However, what are the key consumer buying determinants with regards to B2B and B2C e-commerce platforms in India that are fueling this phenomenal growth? What makes these consumers "add to cart"?
Publishing house:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
By (author) :
Pradyut V. Hande
Number of pages:
60
Published on:
2015-04-10
Stock:
Available
Category:
Management
Price:
21.90 €
Keywords:
B2B, B2C, brick and mortar, Competition, consumers, E-Commerce, growth, India, markets, Retail

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