Bookcover of A study on preference analysis of fruits and vegetable marketing
Booktitle:

A study on preference analysis of fruits and vegetable marketing

LAP LAMBERT Academic Publishing (2013-06-21 )

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ISBN-13:

978-3-659-41722-1

ISBN-10:
365941722X
EAN:
9783659417221
Book language:
English
Blurb/Shorttext:
Fruits and vegetables being perishable commodities require special kind of marketing. They need to be harvested at right time and made available to consumer immediately in order to prevent spoilage loss. Based on this background, the following four marketing organizations were considered for the study Co-operative marketing systems (HOPCOMS), retailers marketing systems (Subiksha and My Greens) and direct marketing systems (Rythu Bazaar). The study was conducted in selected villages of Bangalore rural and urban districts of Karnataka state. A sample of 40 farmer producers and 40 consumers were randomly selected and they were personally interviewed with the help of schedule developed for the study. Among the selected four marketing organizations the farmers preferred Subiksha with the highest score of 138 and it stands first, followed by HOPCOMS (123), Rythu Bazaar (93), and My Greens (69) which stands second, third and fourth rank, respectively. Majority of the consumers preferred Subiksha with the highest score of 122 and it stands first, followed by HOPCOMS (103), Rythu Bazaar (99), and My Greens (76) which stands second, third and fourth rank respectively.
Publishing house:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
By (author) :
Netravathi G.
Number of pages:
128
Published on:
2013-06-21
Stock:
Available
Category:
Agriculture, horticulture, forestry, fishery, nutrition
Price:
54.90 €
Keywords:
Marketing Channels, fruits and vegetables, Preference performance

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