SMEs Operation Strategies Towards Global Competitiveness
Malaysian SMEs Perspectives
978-3-8473-3091-2
3847330918
140
2012-01-16
59.00 €
eng
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SMEs play a crucial role in economic prosperity and industrial development of any country. However, this kind of enterprises has limited resources as well as operational capabilities therefore, SMEs face a great number of challenges and threats from other organizational domestically as well as internationally. In this sense understanding of operational strategies for the perspective of SMEs executives make a real sense because this investigation shows how different operational strategies are formulated and executed and enable other researchers and also practitioners to comprehend this filed more effectively.
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