Personalization

Betascript Publishing (05-09-2013 )

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ISBN-13:: 978-613-0-31949-6
ISBN-10:: 6130319495
EAN:: 9786130319496
Langue du livre:: Anglais
texte du rabat:: Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Personalization involves using technology to accommodate the differences between individuals. Once confined mainly to the Web, it is increasingly becoming a factor in education, healthcare (i.e. personalized medicine), and both "business to business" and "business to consumer" settings. Web pages are personalized based on the characteristics (interests, social category, context, ...) of an individual. Personalization implies that the changes are based on implicit data, such as items purchased or pages viewed. The term customization is used instead when the site only uses explicit data such as ratings or preferences.
Maison d'édition:: Betascript Publishing
Site Web:: https://www.betascript-publishing.com/
Edité par:: Lambert M. Surhone, Mariam T. Tennoe, Susan F. Henssonow
Numéro de pages:: 92
Publié le:: 05-09-2013
Stock:: Disponible
Catégorie:: Gestion
Prix:: 34.00 €
Mots-clés:: web page, Adaptive Hypermedia, Logic Programming, Collaborative Filtering, Bespoke, Behavioral Targeting, Recommender System, Mass Customization

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