Information Market
Information, Business model, Competition (economics)
978-620-0-57465-7
6200574650
92
2012-02-09
34.00 €
eng
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Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Although information has been bought and sold since ancient times, the idea of an information marketplace is relatively recent. The nature of such markets is still evolving, which complicates development of sustainable business models. However, certain attributes of information markets are beginning to be understood, such as diminished participation costs, opportunities for customization, shifting customer relations, and a need for order. In describing the idea of information markets, Mcgee and Prusak note that people barter for information, use it as an instrument of power, or trade it for information of greater value. In contrast, Shapiro and Varian point out that historical leaders in information markets, such as newspapers and encyclopedias are at risk of losing their positions as new technology greatly reduces the cost of creating and distributing information.
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Économie
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