Couverture de Determinants Of Key Account Management Effectiveness
Titre du livre:

Determinants Of Key Account Management Effectiveness

LAP LAMBERT Academic Publishing (27-02-2014 )

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ISBN-13:

978-3-659-49837-4

ISBN-10:
3659498378
EAN:
9783659498374
Langue du livre:
Anglais
texte du rabat:
Key Account Management (KAM) has been described as a relationship oriented marketing approach to deal with major customers in business-to-business (B2) markets. Increasing emphasis on KAM is one of the most fundamental changes in marketing organizations, yet is under-researched and not fully understood. The objectives of this study is to explore the relationships between top management involvement, use of teams, esprit de corps, access to sales and marketing resources and KAM effectiveness.
Maison d'édition:
LAP LAMBERT Academic Publishing
Site Web:
https://www.lap-publishing.com/
de (auteur) :
Wong Han Fei, Abu Bakar Abdul Hamid, Ali Asgari
Numéro de pages:
140
Publié le:
27-02-2014
Stock:
Disponible
Catégorie:
Gestion
Prix:
61.90 €
Mots-clés:
Account management, Strategy, organizational structure, IT Infrastructure

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