Portada del libro de Marketing Pattern of Rape-seed and Mustard cultivation
Título del libro:

Marketing Pattern of Rape-seed and Mustard cultivation

An approach of marketing efficiency and technology adoption

LAP LAMBERT Academic Publishing (2016-04-12 )

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ISBN-13:

978-3-659-87388-1

ISBN-10:
3659873888
EAN:
9783659873881
Idioma del libro:
Inglés
Notas y citas / Texto breve:
The present study being undertaken during the agricultural year 2014-2015 in Jaipur district of Rajasthan for the assessment of production and marketing of rapeseed and mustard crop, as the study comprises of 75 numbers of sample respondents by following multi-stage stratified random sampling method based on the land holding, as the average family size was 6.01, out of that 24.39 per cent was illiterate, also the workers constituted 44.12 per cent of total population, whereas the average size of holding was 3.46 ha. The overall per hectare total cost of rapeseed and mustard was Rs 16,794.96/- per ha with an average yield of 1,009.40 kg / ha. As the gross income was Rs 36,700.00/- per ha with an average net return of Rs 20,380.90/- per ha. While the overall benefit-cost ratio was 2.18: 1, two marketing channels were identified for the marketing of rapeseed and mustard crop viz; Channel I: Producer-Consumer and Channel II: Producer-Retailer-Consumer. The Producer’s share in consumer’s rupees was found highest on channel I. An attempt has been made to study the constraints faced by the growers during production and marketing.
Editorial:
LAP LAMBERT Academic Publishing
Sitio web:
https://www.lap-publishing.com/
Por (autor):
Amod Sharma, Mukesh Kumar Yadav
Número de páginas:
88
Publicado en:
2016-04-12
Stock:
Disponible
Categoría:
Educación, ocupación, Carrera
Precio:
39.90 €
Palabras clave:
Jaipur, marketing, PATTERN, cultivation rape-seed and mustard

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