Portada del libro de Marketing and Public Relations: Partners in Spin or Value Drivers?
Título del libro:

Marketing and Public Relations: Partners in Spin or Value Drivers?

LAP LAMBERT Academic Publishing (2012-12-03 )

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ISBN-13:

978-3-8433-6887-2

ISBN-10:
3843368872
EAN:
9783843368872
Idioma del libro:
Inglés
Notas y citas / Texto breve:
In recent times consumers worldwide are feeling the pinch of unethical organizational practices. This book asks whether public relations has become the willing spin doctor of organizations using persuasive techniques to extract maximum profit from customers. It examines the relationship between marketing and public relations and finds that public relations is a discipline in trouble: one that is unsure of its real role in the organization. This could lead to a situation where the two-way communication between consumer and company is damaged, to the detriment of consumers. It suggests that this situation might be avoided if public relations repositions itself in the organization's value chain, and acts as an ethical conscience to the organization, as well as an active partner in the marketing process.
Editorial:
LAP LAMBERT Academic Publishing
Sitio web:
https://www.lap-publishing.com/
Por (autor):
Ben-Piet Venter
Número de páginas:
332
Publicado en:
2012-12-03
Stock:
Disponible
Categoría:
Publicidad, comercialización
Precio:
79.00 €
Palabras clave:
Public Relations, Ethics, Marketing, value chain

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