Portada del libro de Exploring relationship between product variants and brand loyalty
Título del libro:

Exploring relationship between product variants and brand loyalty

LAP LAMBERT Academic Publishing (2016-04-04 )

Books loader

Omni badge apto para el cupón
ISBN-13:

978-3-659-87067-5

ISBN-10:
3659870676
EAN:
9783659870675
Idioma del libro:
Inglés
Notas y citas / Texto breve:
The present book attempts to review the literature in the domain of marketing management for the construct of brand loyalty with reference to the product variant choice decisions amongst youth. Interestingly, the emerging markets have been witnessing an enormous growth in the retail sector. Variety seeking tendency is now not an exclusive domain of the consumers in the developed countries, rather the consumers around the world especially the emerging markets are more proactive about their preferences. The variety seeking tendency amongst the emerging markets consumers are evolving. The present review explore the relationship through a review of brand loyalty and product variants.
Editorial:
LAP LAMBERT Academic Publishing
Sitio web:
https://www.lap-publishing.com/
Por (autor):
Mahesh Gadekar
Número de páginas:
76
Publicado en:
2016-04-04
Stock:
Disponible
Categoría:
Gestión
Precio:
39.90 €
Palabras clave:
Brand Loyalty, Emerging market, Product Variants, youth

Books loader

Adyen::diners Adyen::jcb Adyen::discover Adyen::amex Adyen::mc Adyen::visa Adyen::cup Adyen::ach Adyen::unionpay Adyen::paypal PayPal Transferencia Bancaria

  0 productos en el carrito
Editar carrito
Loading frontend
LOADING