Portada del libro de Customers’ adoption of electronic banking channels in Bahir Dar City
Título del libro:

Customers’ adoption of electronic banking channels in Bahir Dar City

LAP LAMBERT Academic Publishing (2013-08-08 )

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ISBN-13:

978-3-659-43544-7

ISBN-10:
3659435449
EAN:
9783659435447
Idioma del libro:
Inglés
Notas y citas / Texto breve:
Commercial banks are currently changing their traditional teller based banking services and become increasingly dependent on automated electronic banking service channels. Emanated from these trends, Customers are also demanding many self service channels with many customer-oriented features, which can facilitate their business undertakings. This study was designed to analyze factors that influence customers’ intention to adopt e-banking service channels in Bahir Dar city, Ethiopia. A conceptual framework was designed by integrating variables from theory of planned behaviour, technology acceptance model, and previous studies. Through stratified sampling technique, a sample of 211 people was drawn from six commercial banks operating with e-banking service channels. The research method was a survey method with a descriptive and Statistical analysis. In this study regression analysis was conducted to determine the predictive power of the variables. The findings revealed that the variables included in the model were significant in affecting users’ behavioural intention to use e-banking service channels.
Editorial:
LAP LAMBERT Academic Publishing
Sitio web:
https://www.lap-publishing.com/
Por (autor):
Zeleke Siraye
Número de páginas:
96
Publicado en:
2013-08-08
Stock:
Disponible
Categoría:
De gestión empresarial
Precio:
49.90 €
Palabras clave:
Theory of Planned Behavior, Perceived Risk, Bahir Dar, Technology Acceptance Model, e-banking, Customers.

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