9786137346648

Marketing Management For Make in India Business Environment

Devesh Ranjan Tripathi
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ISBN-13:

978-613-7-34664-8

ISBN-10:
6137346641
EAN:
9786137346648
Book language:
English
Blurb/Shorttext:
Marketing management continuous to play an important role in organisations in today’s challenging business environment. Marketing strategies are undergoing rapid changes due to the nature of the changing orientation of companies to service based delivery models rather than the earlier model of just product delivery. Employee loyalty along with customer loyalty is now treated as a key driver for business success.Marketing process automation and sales force control have started delivering and efficiency based environment forcing marketing organization to re-look at marketing management more from a strategic viewpoint than a tactical orientation to generate revenue.
Publishing house:
LAP LAMBERT Academic Publishing
Website:
https://www.lap-publishing.com/
By (author) :
Devesh Ranjan Tripathi
Number of pages:
396
Published on:
2019-10-22
Stock:
Available
Category:
Business management
Price:
93.90 €
Keywords:
Construction, Defense manufacturing, Electrical machinery, electronic systems, Food processing

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